Everyday formulations built on amla, giloy, tulsi and ashwagandha, the herbs Indian homes have reached for across generations.
- Amla
- Giloy
- Tulsi
- Ashwagandha
Herbal and Ayurvedic wellness
First Regard Trading Private Limited brings herbal and Ayurvedic wellness products to Indian homes, through franchise stores and independent business partners in every neighbourhood we reach.
First Regard sources herbal and Ayurvedic products from trusted makers and takes them to customers through people who live in their communities: franchise store owners and independent business partners. We keep the range focused, the pricing open and the support close at hand.
Five focused ranges, each built around plants that Indian kitchens and Ayurveda have trusted for generations.
Everyday formulations built on amla, giloy, tulsi and ashwagandha, the herbs Indian homes have reached for across generations.
Plant powders and blends that fit into the meals you already make, from moringa to wheatgrass.
Caffeine-light blends of tulsi, ginger, mint and spices, brewed for a calmer cup.
Soaps, oils and skin care made with neem, aloe and turmeric instead of long lists of chemicals.
Time-tested preparations such as triphala and chyawanprash, made to traditional recipes.
How a First Regard product reaches your home.

Herbs come from growers and processors we know, chosen from the regions where each plant grows best.

Every product follows an agreed formulation, and every ingredient is listed in full on the pack.

Packs are checked for seal, label, batch date and printed MRP before they leave the warehouse.

Stock reaches franchise stores and business partners with a proper bill, close to the families they serve.
Build something of your own around products people use every day. Choose the way that suits you.

Run a First Regard store in your area, stocked with our full range.

Work independently, at your own pace, introducing our products to the people you know.
Every term is set out in writing before you sign up. Read our Terms of Use.
Good health deserves good regard.
For nature, for quality, and for every family we serve.
Ingredients you can name, from plants with a long record of everyday use.
The MRP is printed on every pack, and no store or partner may charge above it.
Clear written terms, and payments straight to the partner's own bank account.
A support desk for daily questions, and a Grievance Officer who replies within 48 hours.
Questions about our products, a franchise store in your area, or working with us as a partner? Write to us and the right person will reply.