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First Regard

Herbal and Ayurvedic wellness

Nature, held in the highest regard.

First Regard Trading Private Limited brings herbal and Ayurvedic wellness products to Indian homes, through franchise stores and independent business partners in every neighbourhood we reach.

  • Plant-based herbal and Ayurvedic ingredients
  • Printed MRP on every pack, nothing above it
  • Franchise stores and business partners near you

We are a trading company with a simple belief: everyday wellness should be natural, honest and within reach of every family.

First Regard sources herbal and Ayurvedic products from trusted makers and takes them to customers through people who live in their communities: franchise store owners and independent business partners. We keep the range focused, the pricing open and the support close at hand.

Our vision
A healthier India that trusts what it takes, because it knows where it comes from.
Our mission
To make reliable herbal wellness easy to find, fair to buy and worthwhile to sell.
Fresh herbs in a marble mortar and pestle
Ashwagandha leaves
AshwagandhaWithania somnifera

Our wellness range

Five focused ranges, each built around plants that Indian kitchens and Ayurveda have trusted for generations.

Everyday formulations built on amla, giloy, tulsi and ashwagandha, the herbs Indian homes have reached for across generations.

  • Amla
  • Giloy
  • Tulsi
  • Ashwagandha

Plant powders and blends that fit into the meals you already make, from moringa to wheatgrass.

  • Moringa
  • Wheatgrass
  • Spirulina

Caffeine-light blends of tulsi, ginger, mint and spices, brewed for a calmer cup.

  • Tulsi
  • Ginger
  • Mint
  • Cardamom

Soaps, oils and skin care made with neem, aloe and turmeric instead of long lists of chemicals.

  • Neem
  • Aloe
  • Haldi

Time-tested preparations such as triphala and chyawanprash, made to traditional recipes.

  • Triphala
  • Chyawanprash
  • Haldi

From the field to your family

How a First Regard product reaches your home.

  1. Sourced with care

    Herbs come from growers and processors we know, chosen from the regions where each plant grows best.

  2. Made to a clear standard

    Every product follows an agreed formulation, and every ingredient is listed in full on the pack.

  3. Checked before dispatch

    Packs are checked for seal, label, batch date and printed MRP before they leave the warehouse.

  4. Delivered to your neighbourhood

    Stock reaches franchise stores and business partners with a proper bill, close to the families they serve.

Grow a business with us

Build something of your own around products people use every day. Choose the way that suits you.

Open a franchise store

Run a First Regard store in your area, stocked with our full range.

  • Guidance on location, setup and display
  • Regular stock with proper billing
  • Orders, stock and accounts in one online dashboard

Become a business partner

Work independently, at your own pace, introducing our products to the people you know.

  • Product training and ready-to-share material
  • Buy at partner price, sell at or below MRP
  • Track every order and payment online
Apply to partner Ask a question

Every term is set out in writing before you sign up. Read our Terms of Use.

Good health deserves good regard.

For nature, for quality, and for every family we serve.

Why people choose First Regard

Neem leaves against the setting sun
Wellness that starts with the plant, not the label.

Plant first

Ingredients you can name, from plants with a long record of everyday use.

Honest pricing

The MRP is printed on every pack, and no store or partner may charge above it.

Fair partnerships

Clear written terms, and payments straight to the partner's own bank account.

Support that answers

A support desk for daily questions, and a Grievance Officer who replies within 48 hours.

Let's talk.

Questions about our products, a franchise store in your area, or working with us as a partner? Write to us and the right person will reply.